Must Gum: Only a Best Friend Will Say It To Your Face

9.7

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Food

Take it from Elite Must Gum not many people will tell you to your face you have dog-breath.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Creative Officer:

Jonathan Lang

VP-Creative Director:

Idan Regev

Creative Director:

Yaron Perel

Copywriters:

Kobi Cohen, Eddie Gartsman

Photographer:

Ohad Romano

VP Production & Content:

Dorit Gvili

Producer:

Bosmat Ben David

The Dog:

Patch

Actor:

Dani Beiralas

Date:

January, 2017

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration