Nestor: Helpless Children, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
Patients with advanced dementia and Alzheimer’s cannot survive without help. They are no longer able to perform basic functions such as washing, dressing, eating or using the toilet. They show a complete inability to recognize surroundings, time, season, name of objects, or familiar faces. They are again like little, helpless children who are constantly in need of a caregiver. This is exactly what depicting in this new campaign: The adult patient, presented as a lost or troubled toddler that struggles with speech. Only when one reads the entire title does understand the drama of the case.
Credits
Advertising Agency:
Superfy, Athens, GreeceDate:
December, 2019
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending
Apr. 26, 2024
Gerety Awards Presents: Gerety Talks Health and Pharma Advertising (Ep. 2)
Gerety Talks Health and Pharma Advertising, Laura Potucek, Tim Jones and Stephanie Berman. Tuesday, April 30, 2024.