Netflix: Resident Evil
Media Type:

For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a man infected with the T-Virus (the virus from the series) is imprisoned in a huge glass cage and over the space of four hours turns into a Zero (the frightening infected creatures from the series) before breaking free from the cage and chasing into the crowd, thirsty for blood. The TikTok film has already attracted over 15 million views, and counting.
Credits
Advertising Agency:
Founders, NY, USADate:
July, 2022More from Netflix







Ad of the day



Latest News
Apr. 25, 2025
TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth
The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization
Apr. 25, 2025
Eric Church & John Fogerty Reimagine "Up Around The Bend" as New NASCAR on Prime Anthem
Preview Drops Today as Part of NASCAR on Prime's Marketing Campaign Featuring Analysts Dale Earnhardt Jr. and Steve Letarte