NFL: Be The Story

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Recreation, Leisure, Sports

With the NFL Flag Championships presented by Toyota set for July 23-26 in Westfield, Indiana, the NFL debuted its newest global flag football campaign, "Be The Story" celebrating the players shaping one of the world’s fastest-growing sports. Launching first in the United States ahead of the NFL Flag Championships and rolling out globally throughout the year, the campaign celebrates the next generation of flag football stars and encourages players everywhere to step onto the field, express who they are and become the main character of their own story.

Credits

Advertising Agency:

Dentsu Creative

Chief Marketing Officer:

Tim Ellis

SVP; Global Brand & Consumer Marketing:

Marissa Solis

SVP; Global Flag Football:

Brian Flinn

SVP; Global Influencer Marketing:

Ian Trombetta

VP; Global Brand & Consumer Marketing:

Sarah Bishop

VP; Content Marketing & Integration:

Ronit Larone

VP; Social & Influencer Marketing:

Tony Isetta

VP; Global Influencer Marketing:

Rob Santini

Director; Global Brand & Consumer Marketing:

Alyse Brehm

Senior Producer; Global Brand & Consumer:

Lucy Hallowell

Marketing:

Alison Maddern

Senior Producer; Creative Marketing:

Al Eewshah

Sr. Manager; Social & Influencer Marketing:

Claire Egerter

Sr. Manager; Global Brand & Consumer Marketing:

Roisin

Producer; Global Brand & Consumer Marketing:

Fitzgerald

Date:

June, 2026

Ad of the day

Ad of the Day | Sephora: We All Sephora 9.0 Ad of the Day | ESSITY: Inner Strength Support 0.0 Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0

Latest News

Art Directors Club of Europe Announces Finalists for the 35th ADCE Awards

Nov. 04, 2026

Art Directors Club of Europe Announces Finalists for the 35th ADCE Awards

304 projects from 23 countries selected as finalists; Germany, Austria, and Spain are the top countries

Ad of the Day | Fanatics and NHL Debut Hometown Remix Uniform, Apparel and Headwear Program

Nov. 04, 2026

Ad of the Day | Fanatics and NHL Debut Hometown Remix Uniform, Apparel and Headwear Program

Marks the first-ever Leaguewide special edition uniform program for Fanatics in its role as the NHL’s on-ice uniform provider