Nissan: Camelpower
Media Type:
TV
Brand
Agency
Country:
Industry:
Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel.
The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models.
See the full documentary at: http://camelpower.ae/en/
Credits
Advertising Agency:
TBWA\RAAD, Dubai, UAEChief Creative Officer:
Walid KanaanExecutive Creative Director:
Fouad Abdel MalakCreative Director:
Manuel BordéCreative Team:
Oswaldo Sa, Gabriel Gama, Guilherme Grossi, Alex Pineda, Clayton Needham, Claudio Campisto, Felipe SonaAccounts Team / Planning:
Saad Gharzeddinne, Mathieu Khaled, Ali Marashi, Elliot Bastien, Ben SchwartzIllustrator:
WataruAgency Producer:
Rouba AsmarUnit Production:
StokedLead Unit Engineer:
Joseph El HachemDate:
March, 2017
Ad of the day
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Ad of the Day | Nissan: Qashqai, Juke & X-Trail
9.0
Ad of the Day | KP Nuts: A Handful of Happiness
0.0
Latest News
Oct. 31, 2025
People's Postcode Lottery's Star Team Return for the Biggest Ever Festive Draw
Crafted in-house by People's Postcode Lottery and directed by Vince Peone through The Gate+, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn
Oct. 31, 2025
Unilever's Pepsodent Affirms the Brightest Smile as the Biggest Beauty Trend at Jakarta Fashion Week
Pepsodent Indonesia enters the premium beauty market with its first luxury whitening toothpaste, Pepsodent Ultra White