Nissan: Keep Asking Why, Grandma
Media Type:
TV
Brand
Agency
Country:
Industry:
Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.
Credits
Advertising Agency:
TBWA\RAAD, UAEChief Creative Officer:
Walid KanaanExecutive Creative Director:
Frederico RobertoCreative Directors:
Sumanth WilkinsAssociate Creative Director:
Noor AkarSenior Arabic Copywriter:
Ayman ShehadehSenior English Copywriter:
Lucy ElderSenior English Copywriter:
Sanele NgubaneStrategic Planner:
Mohammad El TayechAccount Director Nissan United:
Elie NaamanAccount Manager Nissan United:
Juliana OrdonezAccount Manager Nissan United:
Marah GhadbanAccount Executive Nissan United:
Joya Maria ChahwanHead of Communications:
Romy AbdelnourCreative Services Director:
Ezzat HabraProduction Company:
RUSH FILMS FZ LLCDate:
November, 2023
Ad of the day
Ad of the Day | AXE: Fine Fragrance Collection
9.5
Ad of the Day | Corona: For Every Slice of Sun
8.8
Ad of the Day | Kodak: Memory Shots
10.0
Latest News
Oct. 10, 2024
System1 and IPA Data Reveals how Creative Consistency Compounds Advertising, Brand and Business Effects
The study showcases that a new brand metric measured over multiple years
Oct. 10, 2024
Welcome to Greenflag, the 3rd Largest Nation in the World is now Finally Open for Business
627 million people with a collective spending power of $1.75 trillion are unjustly excluded from digital services like finance, education, healthcare, and employment