Nissan: Keep Asking Why, Mummy

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Industry:

Automotive

Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.

Credits

Advertising Agency:

TBWA\RAAD, UAE

Chief Creative Officer:

Walid Kanaan

Executive Creative Director:

Frederico Roberto

Creative Directors:

Sumanth Wilkins

Associate Creative Director:

Noor Akar

Senior Arabic Copywriter:

Ayman Shehadeh

Senior English Copywriter:

Lucy Elder

Senior English Copywriter:

Sanele Ngubane

Strategic Planner:

Mohammad El Tayech

Account Director Nissan United:

Elie Naaman

Account Manager Nissan United:

Juliana Ordonez

Account Manager Nissan United:

Marah Ghadban

Account Executive Nissan United:

Joya Maria Chahwan

Head of Communications:

Romy Abdelnour

Creative Services Director:

Ezzat Habra

Production Company:

RUSH FILMS FZ LLC

Date:

November, 2023

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges