NYX Professional Makeup: The True ID Card
Media Type:
TV
Brand
Agency
Country:
Industry:
Some people still see make-up as a way to camouflage, to pretend to be someone else, to put on a mask. Something superficial. But for a majority of the Gen Z, make-up is all about reflecting their true-selves. They don’t wear makeup to hide, but to reveal. They don’t wear make-up for others, but for themselves. They don’t wear make-up to change, but to stay true to who they are.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident and Executive Creative Director:
Georges Mohammed-ChérifManaging Director:
Julien LevilainArt Director:
Margaux HontangCopywriter:
Melvin BerrehoucJunior Art Director:
Camille BarudoniJunior Copywriter:
Chloe DucrocqAssociate Director:
Julien LibergeNew Business:
Ava SeguelaAccount Director:
Alice LemmetHead of Strategic Planning:
Clément ScherrerStrategic Planning:
Alexandre HonoreAccount Manager:
Barbara GeorgetHead of Social Media:
Pierre GuengantSocial Media Consultants:
Juliette Batte, Elisabeth Royo, Justine ClergeHead of PR & Communication:
Paul RenaudineauPR & Communication Manager:
Marie SmidHead of Production:
Vanessa BarbelProducer:
Morgane GasparProducer:
Assya MediouniProducer:
Chiara ProlProduction:
Big ProductionsDirector:
Charlotte AbramowProducer:
Arthur CattonSound Production:
THEMusic Composer:
Julien NeufondPhotographer:
Charlotte AbramowDate:
December, 2023
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