Ocado: Inspired Choices

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

A pre-school play, a life drawing class and a terrible date are among the moments when Ocado shoppers are struck with inspiration to add to their shopping trolley in the latest campaign for the UK’s best online grocer, created by St Luke’s. This campaign is the next evolution in the online supermarkets advertising and sees a tonal shift towards naturally observed moments of everyday life.

Credits

Advertising Agency:

St Luke's, London, UK

Joint Chief Creative Officer:

Al Young

Creative Partner:

Julian Vizard

Creative Team:

Phillip Meyler, Darren Keff

Agency Producer:

Chloe London

Business Director:

Anastasia Terzeon

Senior Account Director:

Claire Smith

Account Director:

Charlotte Crawley

Directors:

Dylan Southern, Will Lovelace

Production Company:

Anonymous Content

Producer:

George Saunders

Editor:

Billy Mead/ tenthree

Post Production & Motion Graphics:

Timed Based Arts

Date:

July, 2023

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