Olympics 2016 on the BBC: The Greatest Show on Earth
Media Type:
TV
Brand
Agency
Country:
Industry:
RKCR/Y&R is launching this year’s campaign for the BBC’s coverage of the Rio 2016 Olympic Games in August. The campaign aims to excite, inform and inspire ahead of this year’s spectacle and is coupled with the BBC’s unrivalled editorial, multi-platform offering in the build-up and throughout the games.
Credits
Advertising Agency:
RKCR/Y&R, London, UKArt Director:
Psembi KinstanCopywriter:
Alice BurtonAccount Director:
Max BennettExecutive Producer:
Ryan Goodwin-SmithProduction Manager:
Suzanne ForwardProducer:
Jen CoatsworthExecutive Producer:
Ryan Goodwin-SmithHead of CG:
Jason NicholasVFX Supervisor:
Neil RileyMusic Supervision:
Native MusicDate:
July, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration