OnePlus: Never Settle
Media Type:
Online
Brand
Agency
Country:
Industry:
Created in collaboration with FCB Amsterdam and House of Sports, the film portrays the emotions of professional skateboarders evoked from falling and getting back up while always pursuing improvements on their journey to Tokyo. The campaign signals OnePlus' ambition to build a connection within the skateboarding community and use the activities to position itself as a brand that never settles.
Credits
Advertising Agency:
FCB Amsterdam, NetherlandsCCO:
Massimo van der PlasConcept:
Viet Ta Trong, Michael Kouwenhoven, Dimitri HubregtseDigital Planner:
Bram DraaijerAccount:
Fabienne Molleman, Miranda HonselaarProduction:
VigicsDirector:
Safi GraauwBrand:
OnePlusResponsibles:
Nigel Rijkhoek, Thomas de Koning en Kayee Lam, Kate Parkyn, Celina Shi, Erwin van der ValkSports management:
House of SportsDate:
December, 2020
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