OnePlus: Never Settle
Media Type:
Online
Brand
Agency
Country:
Industry:
Created in collaboration with FCB Amsterdam and House of Sports, the film portrays the emotions of professional skateboarders evoked from falling and getting back up while always pursuing improvements on their journey to Tokyo. The campaign signals OnePlus' ambition to build a connection within the skateboarding community and use the activities to position itself as a brand that never settles.
Credits
Advertising Agency:
FCB Amsterdam, NetherlandsCCO:
Massimo van der PlasConcept:
Viet Ta Trong, Michael Kouwenhoven, Dimitri HubregtseDigital Planner:
Bram DraaijerAccount:
Fabienne Molleman, Miranda HonselaarProduction:
VigicsDirector:
Safi GraauwBrand:
OnePlusResponsibles:
Nigel Rijkhoek, Thomas de Koning en Kayee Lam, Kate Parkyn, Celina Shi, Erwin van der ValkSports management:
House of SportsDate:
December, 2020
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration