Operation Smile: Princess

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Brand

Agency

Country:

"If paint worked, we wouldn't need your donation.'

Credits

Advertising Agency:

BBDO and Proximity Thailand

Executive Creative Director / Creative Officer:

Suthisak Sucharittanonta

Creative Directors:

Suthisak Sucharittanonta, Chalit Manuyakorn

Copywriters:

Suthisak Sucharittanonta, Kanitkorn Srimakorn, Thasorn Boonyanate, Prachya Wanthanasin

Art Directors:

Suthisak Sucharittanonta, Pakorn Inthachai, Tiabtawan Limjittrakorn

Account Director:

Taksina Vasaruchapong

Agency Producer:

Jaruda Mungkun

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration