OPPO: Inspiration Ahead
Media Type:
Digital
Brand
Agency
Country:
Industry:
To activate its partnerships with Roland Garros and Wimbledon, OPPO, the leading global technology company, and creative agency Sid Lee, created a 360 global campaign. The brand wanted to celebrate its global tennis partnerships by highlighting the mutually inspirational player-fan relationship, a strategy echoing OPPO’s pursuit of technological advancements to meet and exceed its users’ needs, as well as OPPO’s new brand proposition: Inspiration Ahead.
Credits
Advertising Agency:
Sid Lee, Paris, FranceCCO, Europe:
Sylvain ThirachePresident:
Johan DelpuechCreative Lead:
Sofia LyuSenior Project Manager:
Sam BridgwaterCopywriter:
Jillian YoungSocial Media:
Cassandre GeronProducers:
Laetitia Neves, Aurelia BlatryProject Lead:
Zhang Gaoxiang, Zhi Shuang ShuangCreative Lead:
Mats Hakansson, Yuyeon Cho-De JongPR:
Yan SuDigital:
Zhang Qinglang, Chen XinyiDate:
July, 2022
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