OPPO: Inspiration Ahead

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

France

To activate its partnerships with Roland Garros and Wimbledon, OPPO, the leading global technology company, and creative agency Sid Lee, created a 360 global campaign. The brand wanted to celebrate its global tennis partnerships by highlighting the mutually inspirational player-fan relationship, a strategy echoing OPPO’s pursuit of technological advancements to meet and exceed its users’ needs, as well as OPPO’s new brand proposition: Inspiration Ahead.

Credits

Advertising Agency:

Sid Lee, Paris, France

CCO, Europe:

Sylvain Thirache

President:

Johan Delpuech

Creative Lead:

Sofia Lyu

Business Directors:

Eugenie Valletoux, Gareth Hall

Senior Project Manager:

Sam Bridgwater

Copywriter:

Jillian Young

Social Media:

Cassandre Geron

Producers:

Laetitia Neves, Aurelia Blatry

Project Lead:

Zhang Gaoxiang, Zhi Shuang Shuang

Creative Lead:

Mats Hakansson, Yuyeon Cho-De Jong

PR:

Yan Su

Digital:

Zhang Qinglang, Chen Xinyi

Date:

July, 2022

Latest News

May. 22, 2025

Ina Treciokas Launches Ingenuity Group and Joins Acceleration Community of Companies

Top communications strategist will lead her newly formed firm within ACC's ecosystem of omnichannel marketing and media services

May. 22, 2025

"Flush the Hate" – Telekom Turns Online Toxicity into Toilet Paper to Fight Digital Hate

In an age where one in three Europeans experiences online hate, the internet has become a breeding ground for cruelty, masked by anonymity