OPPO x UEFA: Shadow Skills


Media Type:








Sid Lee has taken to TikTok to activate the technology brand’s sponsorship of the UEFA Champions League and connect the partnership to OPPO’s new brand proposal "Inspiration Ahead." The digital campaign, called #OPPOShadowSkills, features influencers and football freestylers inviting TikTok users to showcase their footballing prowess, inspired by the skills on display each week during the UEFA Champions League. From Haaland’s gravity-defying headers to Bellingham’s clinical finishing, users have been trying, and not always succeeding to replicate their heroes. The challenge was created to raise brand awareness and focus on the OPPO Reno8’s unique product feature - powerful night video and imaging technology - ensuring quality shots in low light environments. In effect, making the unseeable seeable, whilst showcasing real fan stories of all the practice that happens behind the scenes in order to reach the top.


Advertising Agency:

Sid Lee, Paris, France


November, 2022

Latest News

Apr. 19, 2024

Hours of Sleep Turn into Products, Trips, and Even Cash in Rewards Program for Drivers

Initiative is designed to promote safer roads and better health for professionals who drive for a living

Apr. 19, 2024

Freepik Unveils AI-Driven Design Transformations, Revitalizing Local Small Businesses in San Francisco's Excelsior District

From conception to fruition, Freepik’s AI-assisted designs enhance business storefronts, interiors and merchandising in record time