Orange Maison Protegee: Not Much

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protégée in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system. And that's also what it will cost you to subscribe to the Orange Home Protection offer.

Credits

Advertising Agency:

Marcel, Paris , France

Co-CEOs:

Pascal  Nessim

Chief Creative Officers:

Gaëtan du Peloux, Youri Guerassimov

Creative Director:

Xavier  Le Boullenger

Head of Digital:

Eulalia Bartolomeu

Copywriters:

Aurel Cablan, Awen Olivry, Mathis Serres-Giardi

Art Directors:

Mathis Serres-Giardi, Morgane Prottengeier

Digital Art Director:

Clément Lebon

Layout Artist:

Christophe Gillon

Social Media Creative:

Mathieu Borza

Associate Director:

Eric Guillod

Account Director:

Solène Raverdy

Group Manager:

Marie Villemin

Strategic Planner:

Margaux Grenouilloux

Project Director:

Eva Castrillo

Project Manager:

Rose Coignet

Executive Creative Director:

Fabrice Delacourt/ Publicis Conseil

Client Lead:

Anne Dauvé

Production Company :

Division

Director:

Laura Sicouri

Director of Photography:

Paloma Pineda

Producer:

Helene Daubert

Set Designer:

Clemence Janesky

Production Manager:

Camille Havard-Bourdon

Editor:

Tianes Montasser

Post Producer:

Ludivine Le Briand/ Everest

Photographer:

Yann Le pape

Retoucher:

Adrien Bénard

Sound Producer:

Joel Tessonneau

Sound Engineer:

Olivier Vehert

Commercial & POS Communication and Creation Chief:

Quentin Delobelle

Advertising Director:

Ombline Thomine-Desmazures

Video Production Managers:

Caroline Fortabat

Print Production Manager:

Kadija Hemici

Adverstising Manager:

Marie Tréguier

Date:

March, 2023