OVK/PEVR: Don't Video-Call And Drive (Cyclists)

6.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Public Interest, NGO

Since Covid and the rise of working from home, we’ve all become very familiar with the use of video calls. So much so that there has been a sharp rise in doing so while driving, especially in those aged under 25. They are more than twice as likely to say they make or receive video calls while driving - in fact, one-third of young drivers in Balgium admit to this. That's why Happiness, an FCB affiliate agency, have created these arresting ads for their long term client, Parents of Road Victims.

Credits

Advertising Agency:

Happiness Brussels, Belgium

Business Director:

Hans Smets

Chief Creative Officer:

Geoffrey Hantson

Executive Creative Director:

Katrien Bottez

Concept Providers:

Tom Berth, Geert De Rocker

Copywriter:

Stéphane Opdenbosch

Design:

Dries Lauwers

Client Contact:

Koen Van Wonterghem, Alexia Creton

Date:

August, 2021

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