Patron Tequilla: Our Hands
Media Type:
TV
Brand
Agency
Country:
Industry:
Patrón Tequila launched campaign called Our Hands. The work, created by MullenLowe Los Angeles, heroes a group of master artisans - a jimador, tahona miller, fermenters, distillers, and bottlers - as they come together to celebrate the craft of making tequila by hand. To tell the story of passion and pride through the hands of Patron’s own people, the film uses music and visual performance art to bring to life the brand’s ethos that every bottle of Patrón embodies: Made by Hand. Crafted by Passion. The entire campaign was shot at the Patrón Hacienda in Jalisco, Mexico with the real artisans that craft our tequila.
Credits
Advertising Agency:
MullenLowe, U.S.Date:
December, 2022More from Patrón Tequila
Patron Tequilla: Our Hands, Making of
9.0
Ad of the day
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Latest News
Oct. 27, 2026
Yacht Club Welcomes Noted Directors Megan Gamez and Shanghoon
Directors Megan Gamez and Shanghoon have joined Yacht Club’s growing roster of multi-talented creatives
Oct. 27, 2026
Brandon Wins Strategic and Creative Assignment for Reser's Branded Deli Salads & Side Dishes
Brandon will lead research, brand strategy, creative development, execution and production for the leading deli salad and sides line