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Peace Naturals: Firewarks

8.0

Media Type:

Brand

Agency

Country:

Israel

Industry:

Health, Beauty

In a country where military service is mandatory, it is no surprise that many of its citizens suffer from PTSD. Thousands of them are our patients who find peace of mind with Peace Naturals’ products. However, there’s one day when it’s extra difficult for them to run from their trauma – Israel’s Independence Day. Why? The answer might surprise you – the fireworks show that every city holds. The sounds of the explosions send the veterans straight to their trauma…This year we found another way to help our patients by launching a campaign that called 8 mayors of Israel’s biggest cities to cancel their fireworks shows. And surprisingly it worked! For the first time in 74 years, Tel Aviv's mayor has canceled fireworks shows so as not to harm PTSD victims. And from then on, every media channel in the country talked about it so every city had to choose where it stood on the subject. Fortunately, many of them chose to give our patients the chance to celebrate Independence Day in peace.