Penguin: Dracula

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

China

Industry:

Media

Penguin novels brought to life in "Lose yourself in a book" campaign by Cheil Worldwide

Credits

Advertising Agencies:

Cheil Worldwide Hong Kong, Cheil Worldwide Beijing

Creative Directors:

Paul Chan, Wei Xu, Lili Jiang, Ivan Au

Art Directors:

Ivan Au, Tengtao Yuan, Zhengsong Qi, Changming Yang

Copywriters:

Paul Chan, Wei Xu, Lili Jiang, Yuhan Zhao, Agnes Ho

Account Director:

Nancy Nan

Agency Producer:

Denise Chan

Illustrators:

Alan Wong, Lulu Chen, Kuri Huang, Raf Banzuela

Date:

May, 2019

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration