Plastic Change: Toxic Masculinity Spoof, 3

6.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Denmark

From incel culture to the rise of the manosphere and the cult of Andrew Tate, we’ve all heard of toxic masculinity - aka the stereotypically male behaviours that are harmful to men and society as a whole.Now, Danish NGO Plastic Change is bringing an even more sinister meaning to the concept with a clever campaign highlighting how microplastic pollution is, quite literally, turning men’s genitals toxic.

Credits

Directing Collective:

Glue Society

PR:

One Green Bean

Stills Production Company:

Wildfire Content , M.A.P Sydney

Photographer:

Derek Henderson

Executive Producer:

Fletcher Watson

Stylist:

Ewan Bell

Digi Op/Assistant:

Jack Burgess

Retouching:

Maria Fimmano

Media:

Mindshare Denmark

Media:

OMD Switzerland

Date:

August, 2025

Latest News

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage