Plum: Do It With Plum

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

Research by Plum and Flying Object found that people are aware they could be setting aside more, or that their savings could be earning more interest, but are held back from acting by inertia, procrastination, or fear of getting it wrong. As a result, millions of people are effectively leaving money on the table, sticking with low-interest saving accounts despite today’s high-interest economic climate.

Credits

Advertising Agency:

FLYING OBJECT

Creative Directors:

Tom Pursey, Tim Partridge

Art Directors:

Charles Rickleton, Annelise Keestra

Copywriter:

Tom Pursey

Date:

October, 2024

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