Pond's Men: The Oily Warrior

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Indonesia

Industry:

Health, Beauty

What if one man’s extremely oily face was the reason why the air kiss was invented? This is the question posed by the latest film conceptualised by Ogilvy Singapore to launch POND’S MEN new Ultra Bright Oil Fighter face wash in Indonesia. Entitled "The Oily Warrior", the film opens on an ancient Indonesian tribe where victorious warriors are being honoured with a kiss on each cheek by their king. One by one, the warriors step up to receive the great honour. However, when an extremely oily-faced warrior steps forward, the king hesitates. Despite trying his hardest to put his lips to the warrior's oily cheek, the king simply cannot and kisses the air instead... inventing the world's very first air kiss.

Credits

Advertising Agency:

Ogilvy Singapore

Chief Creative Officers:

Nicolas Courant, Marco Versolato

Associate Creative Directors:

Rachel Chew, Ria Ocampo, Sonali Ranjit

Worldwide Managing Director:

David Dahan

Global Managing Partner:

Aanchal Sethi

Group Account Director:

Pritika Gupta

Business Director:

Sarah-Cate Agnew

Account Director:

Vinx Zhang

Executive Strategy Director:

Sumegha Rao

Strategy Director:

Dilip Garga

Strategist:

Mellita Angga

Senior Producers:

Kevin Nguyen, Fabiano Beraldo

Offline Editor:

Timothy Lee

Chief Strategy Officer:

Ruby Sudoyo

Copywriter:

Cessita Putri

Production Company:

Earlyman Film

Director:

Ayappa

Executive Producer:

Anand Menon

Producer:

Milin Shah

Director Of Photography:

Vikash Nowlakha

Offline Editor:

Dipika Kalra

Music:

Sameeruddin

Line Production:

Landmark Productions

Production Designer:

Jimmy Bong

Casting Director:

Munie

1st AD:

Jeremy

Costumes Stylist:

Akma

DA:

Udayan Biswas

Post Supervisor:

Vikram Solanki

Date:

April, 2023

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide