Prime Video: Anyone Could Be a Spy
Media Type:
Online
Brand
Agency
Country:
Industry:
The new unconventional campaign to launch Citadel: Diana takes place in Lucca, to promote the new Prime Video Original instalment expanding the Citadel spyverse, starring Matilda De Angelis, as a civilian turned into a spy. Here’s why to amplify the concept “Anyone could be a spy”, Prime Video and Ogilvy chose the most famous spies in the world: Italian grannies.
Credits
Advertising Agency:
Ogilvy & Mather ItalyPresident:
Giuseppe MastromatteoChief Creative Officer:
Giuseppe MastromatteoExecutive Creative Directors:
Francesco Basile, Lavinia FranciaSenior Copywriter:
Giulia OlivaSenior Art Director:
Vincenzo TortoraClient Service Director:
Claudio GrandiAccount Supervisor:
Eleonora GuidolinHead of Production:
Sanam BartolettiProducer:
Giulia CattaniProduction:
T3KNECreative Producer:
Leonardo BazzucchiProject Manager:
Tereza KnappProduction Coordinator:
Sara CalaniAssistant Producer:
Stefano MirriFilming:
JellyFish StudioDate:
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