Puma: Holograms
Media Type:
OutdoorNew OOH campaign from PUMA and Havas Media, launched in tandem with the Sky Dreamer Sneaker. Throughout the 2020 NBA All Star Weekend, Havas Media partnered with Firefly to project a 360-degree image of the Sky Dreamer sneaker and a PUMA-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.
Credits
Advertising Agency:
Havas Media, USADate:
February, 2020Ad of the day
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