Reese's: Don't Eat Lava

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

When Reese’s fans are involved, there’s no volcano they won’t climb to get their hands on their favorite treats – especially the new Reese’s Chocolate Lava Big Cup.

Credits

Advertising Agency:

Erich & Kallman

Production Company:

Epoch Films

Directors:

Matias & Mathias

EP:

Melissa Culligan

Line Producer:

Ritu Paramesh

1st AD:

Jesse Fleece

DP:

Christian Springer

Production Designer:

Phil Messina

Costume Designer:

Jennifer Johnson

Edit:

Arcade Edit

Finishing:

The Mill

Color:

The Mill

Vice President of Marketing, U.S. Confection, Grocery, and Protein Snacks:

Daniel Mohnshine/ Hershey's

Vice President, Brand Strategy & Creative Development:

Ryan Riess

Senior Director, Brand Equity & Activation Marketing:

Amy Minderman

Senior Brand Manager, Reese’s Brand:

Melissa Blette

Senior Associate Brand Manager, Reese’s Brand:

Alex Galbraith

Senior Associate Brand Manager, Reese’s Brand:

Chelsea Murren

Vice President, Media & Marketing Technology:

Vinny Rinaldi

Head of U.S. Communications & Brand PR:

Anna Lingeris

Manager, Corporate Communications & Brand PR:

Lindsay McCabe

Senior Manager, Integrated Media, Chocolate:

Brad Cutler

Manager, Integrated Media, Reese’s Brand:

Alison Martin

Senior Manager, Consumer Insights:

Amanda Beacher

Fellow, Creative Lead, In-House Agency:

Adam Cook

Date:

January, 2025

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