RNLI: Float to Live
Media Type:
Film
Country:
Industry:
Fight your instincts, not the water. Everyone who falls unexpectedly into cold water wants to follow the same instinct: to swim hard and to fight the cold water. But when people fight it, chances are that they lose.
Credits
Advertising Agency:
Krow Communications UKCreative Director:
Tim RobertsonArt Director:
Matt AllenCopywriter:
Nigel RobertsManaging Partner/ Business Planning Director:
Will SaundersPlanning Director:
Matt WattsBusiness Director:
Camilla MoranAccount Manager:
Jenny WalkerAgency Producer:
Sushi TesterPhotographer:
Todd AnthonyProducer:
Luke GoodrumMedia planning/buying:
OMDComposer:
Tom PlayerDOP:
Patrick DurouxVFX:
Jon HollisColourist:
Vic ParkerPost Company:
Raised By WolvesAdditional Credit:
Teneo Blue RubiconDate:
May, 2017Ad of the day
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