RNLI: Float to Live
Media Type:
Film
Country:
Industry:
Fight your instincts, not the water. Everyone who falls unexpectedly into cold water wants to follow the same instinct: to swim hard and to fight the cold water. But when people fight it, chances are that they lose.
Credits
Advertising Agency:
Krow Communications UKCreative Director:
Tim RobertsonArt Director:
Matt AllenCopywriter:
Nigel RobertsManaging Partner/ Business Planning Director:
Will SaundersPlanning Director:
Matt WattsBusiness Director:
Camilla MoranAccount Manager:
Jenny WalkerAgency Producer:
Sushi TesterPhotographer:
Todd AnthonyProducer:
Luke GoodrumMedia planning/buying:
OMDComposer:
Tom PlayerDOP:
Patrick DurouxVFX:
Jon HollisColourist:
Vic ParkerPost Company:
Raised By WolvesAdditional Credit:
Teneo Blue RubiconDate:
May, 2017Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration
