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Rover: Frends All Over

10.0

Media Type:

Online

Brand

Agency

Country:

United Kingdom

Industry:

Pets

Pet-sitting app Rover and longtime agency partner Little Hands of Stone have reteamed for a new iteration of their successful 2023 ‘To My Hooman’ campaign. The new ads, entitled ‘Dirt and Flirt’ and ‘Toyses And Tinkles’ (both :30s), focus on the uniqueness of our pets – not just pets with obvious physical or emotional needs, but tapping more deeply into the fact that most pet parents feel their pets are inherently one-of-one. The campaign highlights a range of quirky pets with a message of trust, reassuring pet owners that Rover sitters love their ‘strange’ pets for the same reasons you do.