Samsonite: I Wish I Had A Samsonite

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

How Samsonite transformed travellers into a new original and targeted media. People are constantly on the move and Samsonite wanted them to spread the message that they can now opt for the next generation of suitcases…

Credits

Advertising Agency:

Publicis Conseil, France

Executive Creative Officer:

Marcelo Vergara

International Creative Directors:

Marcelo Vergara, Steve O'Leary

Copywriter:

Antoine Querolle

Art Director:

Bastien Bourdier

Assistant Art Director:

Matthias Geoffroy

TV Production:

Pierre Marcus

Director:

Florian Duboé

Production Company:

Prodigious

Post-production:

Prodigious, Régis Oyer

Media Plan:

Web

Date:

June, 2016

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges