Samsung: Tiger In The City
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In 2022, the Year of the Tiger, Samsung Electronics launched a striking out-of-home
campaign using a giant 3D billboard that grabbed a worldwide attention.
Credits
Advertising Agency:
Cheil, Seoul, South KoreaCreative Director:
Seongphil HwangArt Directors:
Suntaeck Kim, Taeyul KoCreative Strategist:
Junpyo KimCopywriter:
Sungwon WonProject Supervisor:
Euisun ChungAccount Director:
Choong Young WooAccount Executive:
Bruce Sung, Heejeong YunAccount Coordinator:
Eun Kyo Yang3D Animation Production Company:
AlmalocoVisual Director:
Hyo-Sang Lim3D Designer:
Chang-Bin KamManager:
Hyeon-Jin LeeFilm Production Company:
Junpasang ProductionExecutive Producer:
Kyounghyun KimSound Production Company:
Stone Sound WorksSound Designer:
Sunglae HongPrint Production Company:
Bounce CreativeDate:
February, 2022
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