SJ: Paul's Journey

7.5

Media Type:

Brand

Agency

Country:

Industry:

Whoever you are, wherever you go, SJ is there for you.

Credits

Advertising Agency:

TBWA Stockholm, Sweden

Agency Team:

Johannes Ivarsson, Alexander Fredlund, Per Olholt, Pernille Nylen-Janze, Kalle Widgren

Production Company:

B-Reel Films

Director:

Anders Hallberg

Date:

March, 2017

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration