Previous Ad
Stroke Art Fair: Scars of Democracy
Next Ad
Politie: You're one click away from Cybercrime
SK-II: The Legend of Pitera
Media Type:
Film
Brand
Country:
Industry:
There are stories. And there are legends. For SK-II, the legend of Pitera began in an old sake brewery. A chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the Power of Pitera. Join Imma, Japan’s first virtual human, unleash the power of Pitera with Ayase Haruka, Dou Jing Tong, and Behati Prinsloo through an exciting mix of manga, music and mixed reality.PITERA™ is the secret behind the entire SK-II skincare line. Rich in vitamins, amino acids, minerals, and organic acids, PITERA™ improves uneven skin tone minimizes dark spots, smooths fine lines and wrinkles, and boosts radiance with a combination of more than 50 micro-nutrients.
Credits
Concept Creator:
Neel Majumderexecutive creative director:
Neel MajumderActor:
Behati Prinsloo, Imma [ Virtual Model ], Ayase Haruka, Dou Jing TongCGI:
Modeling CafeDate:
October, 2019
Ad of the day
Ad of the Day | Ford: Big Cat Energy
0.0
Ad of the Day | Vodafone: Christmas
10.0
Ad of the Day | Burger King x KFC: BFF Burger
10.0
Latest News
Dec. 06, 2024
Gerety Awards Toasts to the Winners in London
Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk
Dec. 06, 2024
Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO
This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch