Skoda: Calendar Car
Media Type:
Digital
Brand
Agency
Country:
Industry:
Volkswagen Group car marque ŠKODA today opens the door on a festive CRM and social campaign which sees its all-new, fully electric ENYAQ Coupé iV vRS transformed into an interactive, play-along advent calendar. Calendar Car, devised by customer engagement agency Havas CX, offers players the chance to win daily prizes, ranging from roof boxes and bikes to exclusive event tickets, all hidden inside the car – playfully highlighting its abundance of innovative storage spaces. Like any good advent calendar, it culminates with a special ‘grand prize’ behind door #24 on Christmas Eve.
Credits
Advertising Agency:
Havas CX Helia, London, UKDate:
December, 2022
Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary