Sky Box: Own it in three ways
Media Type:
TV
Country:
Industry:
Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet devices to illustrate how, thanks to Sky Store, he ‘owns’ box sets and can watch them however, wherever and whenever he likes.
Credits
Advertising Agency:
Brothers and Sisters, London, UKCreative Director:
Aaron WillmerArt Director:
Josh PearceCopywriter:
Robi GangulyAccount Director:
Alessandra RussellAgency Producer:
Nicola RidleyPlanner:
Matilda RuffleDirector:
Declan LowneyProduction Company:
Another Film CompanyProducer:
Simon MonhemiusPost Production:
FramestoreDoP:
Ray CoatesMedia planning/buying:
MediaComDate:
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