SKYN: Explore Uncensored Pleasures
Media Type:
Film
Brand
Agency
Country:
Industry:
This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure. And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship. A censorship that constrains more and more brands and opinion leaders who see their content banned on social media as soon as they talk about sexuality. A censorship that stands as a barrier to the freedom of exploring the body, discovering, pleasure and sexual fulfillment.
Credits
Advertising Agency:
Sid Lee, Paris, FranceDate:
January, 2023
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