Previous Ad
Heineken: Star Pubs Takeover, Nicola
Next Ad
Ad of the Day | KP Nuts: A Handful of Happiness
Sour Patch Kids: The Very Big Kid
Media Type:
TV
Brand
Agency
Country:
Industry:
Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like. This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy - and marked them with a clue no one can miss.
Credits
Advertising Agency:
DAVID Miami, USAPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoNorth America Managing Director:
Carolina VieraNorth America CCO:
Daniel LobatonCCO:
Edgard GianesiECD:
Jason WolskeCreative Director:
Felipe Antonioli, Luis Giraldo Gomez, Jason BurkeAccount:
Mariana D’Aprile, Alicia Talavera, Regina SanquintinStrategy:
Paula Vampre, Bruno CunhaEditor/Motion Designer:
Felipe BernateGlobal PR & Communications Director:
Sandra AzedoCreative Manager:
Larissa CocchiaroDate:
October, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration