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Keyboards, voice control, filters, AI, and other digital tools have enriched our lives. They are often used to achieve ‘perfection’ as quickly as possible. But what do we lose when we don’t use our hands? According to recent neuroscience research, we risk losing a lot. Writing or drawing with our hands boosts brain connectivity and promotes learning – say brain researchers professor Audrey van der Meer and professor Ruud van der Weel (Norwegian University of Science and Technology), in a series of studies published in Frontiers of Psychology.
Credits
Advertising Agency:
KesselsKramer, AmsterdamInsights:
TrendsActiveDirector:
Suzanne KoopstraEP:
Ninnog DuivenvoordeDOP:
Lenny LuEdit:
Arthur IvensGrading:
De GrotMusic & SFX:
Thomas PetersPhotography:
Koen BerkhoutDate:
March, 2025
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