Sulwhasoo: Tilda Swinton, Behind the Scenes

10.0

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

South Korea

Industry:

Health, Beauty

The Korean skincare brand Sulwhasoo from Amorepacific is setting course for the global market together with Jung von Matt. Brand ambassador for the campaign, which launches at the Metropolitan Museum in New York on March 29, 2023, is Hollywood star Tilda Swinton, who lends her voice to the campaign. The campaign will be seen on social media, other digital channels, OOH and retail stores mainly in US, South Korea, China and other global markets.

Credits

Advertising Agency:

Jung von Matt

Date:

April, 2023

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration