Superdrug: Itty Titty
Media Type:
Online
Brand
Agency
Country:
Industry:
Grey London and Superdrug have launched a new Itty Titty campaign to encourage 18-35 year olds to check their breasts. Despite being an idea about saving lives, the campaign is packaged in a fun, cheeky tone throughout to make it something you want to do, not put off, like so many of us already do.
Credits
Advertising Agency:
Grey, London, UKCreatives:
Flora German, Shivani PatelCSO:
Raquel ChicourelCreative Strategists:
Fiona Keyte, Margarita KostopoulouSVP/Managing Partner:
Mohamed KahwajiAccount Director:
Genevieve Jayasekera, David McConnellAgency Senior Producers:
Lotte De Vroe, Daniel WincentyHead of Design:
Sunir PatelDesigner:
Stuart LeungArtworker:
Nigel MillerPresident & CCO:
Laura Jordan BambachECD:
Celeste DalairacClient:
SuperdrugHead of Marketing:
Gemma MasonSenior Marketing Manager:
Karen FabresMarketing Manager:
Anisha BoojihawonAssistant Marketing Manager:
Hannah SharpDate:
February, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges