Target: Winter Anthem
Media Type:
Film
Brand
Agency
Country:
Industry:
Eleven Founder/Mixer Jeff Payne helps everyone get into the spirit of the season in a fun new campaign for Target. The spot “Winter Anthem” plays on idioms such as “flash mob” — when a new camera phone is used to take pictures with friends — and “jam session,” which features the celebration of matching pajama sets. Not only do viewers see the smile a new gift can bring, but they also experience the joy that comes when gifts bring friends and family together.
Credits
Audio Post Studio:
Eleven SoundMixer:
Jeff PayneAssistant Mixer:
Andrew SmithExecutive Producer:
Melissa ElstonProducer:
Imani FranklinDate:
November, 2018
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration