Previous Ad
Alzheimer's Society: United Against Dementia (Sir Geoff Hurst and Gordon Banks OBE)
Next Ad
Credit Bank of Moscow: Follow your heart
Teenage Cancer Trust: Look Good, Do Good, Be A Legend
Media Type:
Film
Brand
Agency
Country:
Industry:
Teenage Cancer Trust has launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.
Credits
Advertising Agency:
cCann London, UKDirector of Fundraising and Marketing (Teenage Cancer Trust):
Kate CollinsProject Manager of Virgin Money London Marathon Partnership:
Laura BeavisECD:
Laurence ThomsonCreative Director:
Kate PozziCreatives:
Jess Mallett, Lottie SoleAccount Manager:
Christos CardovillisPlanner:
Nick O’QuinnProject Director / Agency TV Producer:
Mark BarrettaProduction Company:
Dark Energy FilmsDirector:
Luke ForsytheProducer:
Micki Colker-PearlmanExecutive Producer:
Matt BrownSound Mix:
Adam SmythDate:
April, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration