Thai Health Promotion Foundation: Bok Choy
Media Type:
Film
Brand
Agency
Country:
Industry:
How to encourage people consuming nontoxic vegetable? Not only keep washing them, Leo Burnett Bangkok and Thai Health Promotion Foundation (ThaiHealth) found the right way to consume vegetable safely and correctly. A safe way to consume organic vegetable is to eat in a its farming season. When it’s off-season, farmers use chemical fertilizers in order to accelerate natural growing process. Some fertilizers contains toxic chemicals, which leads to a contamination to vegetable that we regularly consume. To make Thai people aware of this fact and eat non-hazardous vegetable, this film encourages consumers not to offer off-season vegetable dishes to people you really care for, even though they desperately ask for it. Therefore we aim that this campaign will stop consumers from buying off-season vegetables, and farmers will discontinue cultivating them for good.
Credits
Advertising Agency:
Leo Burnett ThailandDate:
December, 2019
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges