Canon: A Christmas to Believe
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Digital
Brand
Agency
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Industry:
Canon Brazil and Dentsu Brazil have developed a technology to allow a Canon camera “to talk” to a blind photographer. The prototype brings an unprecedented technological innovation and becomes a revolution in accessibility. The Christmas gift was given to João Maia, Brazilian first blind photographer to cover the Paralympic Games in Rio 2016. The moment of the surprise was recorded and become the film of Canon’s Christmas campaign, called “A Christmas to believe”.
Credits
Advertising Agency:
Dentsu Brasil, São Paulo, BrazilDate:
December, 2019
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