The Bail Project x Ad Council: Freedom Should Be Free

9.0

Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Public Interest, NGO

The Ad Council and The Bail Project have joined forces to launch a new campaign of public service announcements (PSAs) aimed at raising awareness about the injustice of cash bail. Featuring NBA legend, entrepreneur and philanthropist legend Carmelo Anthony; renowned professor, author and media personality Michael Eric Dyson; and actress, model, and activist Leyna Bloom, the PSAs were produced in collaboration with Scheme Engine and Director Charles Todd, and are part of a nationwide effort to highlight how the cash bail system creates a two-tiered justice system – one for those with money and another for everyone else.

Credits

Prodaction Company :

Scheme Engine

Executive Creative Director CW:

Eric Steinhauser

Executive Creative Director AD:

Doreen Fox

Executive Producer:

Joseph F. Maire, Jr

Music Supervisor:

Karl Westman

Business Affairs:

Sara Jagielski

Chief Strategy Officer:

Camilo Ramirez

Director:

Charles Todd

Executive Producer:

Jannie McInnes

HOP:

James Rothman

Director’s Rep:

Miss Smith

Line Producer:

Brian Mcelroy

DP:

Zoe Simone-Yi

Campaign Photographer:

Malike Sidibe

Casting:

Shannon Hagenbuck, Damian Bao

1st AD:

Otis Fung

Choreographer:

Jacob Jonas

Production Designer:

Pili Weeber

Wardrobe Stylist:

Mel Renee

Makeup Artist:

Andrew Colvin

Hair Stylist:

Rachel Polycarpe

Editor:

Eric Barr

Music Composition:

Lucas Ellman

Sound Design:

Lucas Ellman

Mix:

Lucas Ellman

Colorist:

Stephanie Park

Rare Medium:

Stephanie Park

Flame Artist:

Andy Milkis

Triber:

Andy Milkis

Featuring:

Carmelo Anthony, Leyna Bloom, Michael Eric Dyson

Date:

October, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide

Jury Presidents and Full Jury Announced for the 35th ADCE Awards

Sep. 02, 2026

Jury Presidents and Full Jury Announced for the 35th ADCE Awards

This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026