The Bail Project x Ad Council: Freedom Should Be Free

9.0

Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Public Interest, NGO

The Ad Council and The Bail Project have joined forces to launch a new campaign of public service announcements (PSAs) aimed at raising awareness about the injustice of cash bail. Featuring NBA legend, entrepreneur and philanthropist legend Carmelo Anthony; renowned professor, author and media personality Michael Eric Dyson; and actress, model, and activist Leyna Bloom, the PSAs were produced in collaboration with Scheme Engine and Director Charles Todd, and are part of a nationwide effort to highlight how the cash bail system creates a two-tiered justice system – one for those with money and another for everyone else.

Credits

Prodaction Company :

Scheme Engine

Executive Creative Director CW:

Eric Steinhauser

Executive Creative Director AD:

Doreen Fox

Executive Producer:

Joseph F. Maire, Jr

Music Supervisor:

Karl Westman

Business Affairs:

Sara Jagielski

Chief Strategy Officer:

Camilo Ramirez

Director:

Charles Todd

Executive Producer:

Jannie McInnes

HOP:

James Rothman

Director’s Rep:

Miss Smith

Line Producer:

Brian Mcelroy

DP:

Zoe Simone-Yi

Campaign Photographer:

Malike Sidibe

Casting:

Shannon Hagenbuck, Damian Bao

1st AD:

Otis Fung

Choreographer:

Jacob Jonas

Production Designer:

Pili Weeber

Wardrobe Stylist:

Mel Renee

Makeup Artist:

Andrew Colvin

Hair Stylist:

Rachel Polycarpe

Editor:

Eric Barr

Music Composition:

Lucas Ellman

Sound Design:

Lucas Ellman

Mix:

Lucas Ellman

Colorist:

Stephanie Park

Rare Medium:

Stephanie Park

Flame Artist:

Andy Milkis

Triber:

Andy Milkis

Featuring:

Carmelo Anthony, Leyna Bloom, Michael Eric Dyson

Date:

October, 2024

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration