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The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?

Oct. 26, 2026

The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?

Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life

Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris

Oct. 26, 2026

Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris

Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group