The Panda Collection
Media Type:
Digital
Agency
Industry:
Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they're selling a new line from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham--the line was made from artificial fur, and from now on, so would all of Gucci's other products as well. Gucci and Fur for Animals made people realize how cruel fur really is.
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