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Tiv Taam: Freedom to Choose

9.6

Media Type:

Brand

Agency

Country:

Israel

Industry:

Retail Services

In Israel 2023, there are still individuals who harbor prejudice against same-sex couples. However, the food retail chain, Tiv Taam, stands for "the freedom to choose." In collaboration with the advertising agency BBR Saatchi & Saatchi, they have launched a pride campaign which cleverly highlights the absurdity of the issue by featuring same-sex couples enjoying a meal together, almost sharing a kiss over a plate of pasta. The message is clear: regardless of if 'something doesn't sit well', Tiv Taam offers a tasteful solution. Whether it's accommodating dietary preferences like gluten-free options or embracing the LGBTQ+ community, Tiv Taam is a place where everyone is welcome. As we celebrate Pride Month, let's remember that true freedom means having the power to choose who we are and who we love. Happy Pride Month, and always remember that you have the freedom to choose.