Topps: Jose Mourinho
Media Type:
Film
Brand
Agency
Country:
Industry:
The Topps Company becomes an official licensing partner of UEFA EURO 2024TM. From 2022 onwards, Topps will be the exclusive partner: providing official stickers, trading cards and collectables connected to the UEFA EURO and other UEFA national team competitions. For the announcement and activation of the partnership, Topps have signed football legend José Mourinho as its EURO Ambassador to personally select the players that will be included in the Topps collections. In the humorous campaign film #TheSpecialSelection by creative lead agency Jung von Matt SPORTS, Mourinho is presented as the official Sticker Manager of all the national teams for Topps. The announcement spot and the EURO2024 campaign represents the kickoff for a long-term partnership of Topps with both UEFA and Jung von Matt SPORTS.
Credits
Advertising Agency:
Jung von Matt Sport, GermanyDate:
April, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Jury Presidents and Full Jury Announced for the 35th ADCE Awards
This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026
Sep. 02, 2026
Invisible Collective's The Turner Brothers Bring Game Day Energy to DoorDash's "Don't Fan For Free"
Featuring Reggie Bush, Lane Kiffin and Jameis Winston, the campaign taps into the rituals, rivalries and deep cut references that define college football fandom