Toyo Tires: Model

10.0

Media Type:

Brand

Agency

Country:

Industry:

"Your car is special. It's one of a kind. And it deserves better than any old tires. It deserves something more."

Credits

Advertising Agency:

Vitro, USA

Chief Creative Officer:

John Vitro

Associate Creative Directors:

Ryan Smith, Doug Hyland

Date:

May, 2017

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Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration