Toyota: Haters

5.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

The EV category has spent years preaching to the converted. Toyota, the automaker known for inclusive, optimistic storytelling that finds wonder in everyday life, and Burrell, the Chicago-based agency known for culturally resonant creative and deep expertise in reaching multicultural audiences, went after the skeptics instead.

Credits

Date:

May, 2026

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