Toyota: Abuelita

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Gulf States Toyota (GST) presents a heartfelt example of brands giving back to communities with its new campaign, "Abuelita's Food Truck.” In the documentary-style ad, a real-life Abuelita, Aurora, shares her heritage with her city, as a Tundra tows her new custom-made food truck (courtesy of Toyota) across highways and main streets, allowing Aurora’s tamales to travel and reach new people.

Credits

Advertising Agency:

Erich & Kallman

CCO/Founder:

Eric Kallman

President/Founder:

Steven Erich

ECD:

Rikesh Lal

CD:

David Castellanos

Art Director:

Christine Camarillo, Michelle Sensale

Head of Production & Operations:

Kati Haberstock

Director of Brands:

Kristi Boutiette

Account Director:

Madison Rich

Account Manager:

Renata Nava

Production Company:

Mitu

Executive Producer:

Jill Krikorian

Executive Producer:

Gabriela Ibanez-Piedra

Director:

Sam Lerma

Director of Photography:

Sam Lerma

Producers:

Vanessa Lerma, Urwa Zubair

Account Managers:

Laura Martinez, Rosario Moreno

Editors:

Edgar Andrade, Yamil Piedra

Podcast Production Company:

Sonoro

Podcaster Host at More than Mamis:

Antonella Gonzalez

Podcaster host at Let's Talk Rollos:

Ana Cruz

Senior Director of Sales:

Christine Garcia

Sales & Account Manager:

Angie Perdomo Sanchez

Chief Commercial Officer:

Cesar Martinez

VO, Client Partners & Strategy:

Melisa Ramos

Sr. Director, Media Strategy:

Michael Hernandez

Adops Coordinator:

Zaira Vazquez

Influencer Management Partner:

Influential

Influencer, Forkitvlog:

Ismael Martinez

Date:

March, 2026

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration